Imagine a situation where after a tiring day at work you finally reach home, and suddenly you start have craving for a sweet dish, therefore, you place an order for the same. It's obvious that you will wait for long until you get it on your given address. Having an apple pie that is about to enter in your watering mouth for its first savory bite and suddenly, the phone rings. "May I speak to you sir, this call is from Internal Revenue Service (IRS)". At first, your heart might stop in its tracks but later you find out that it was a scam call and you need to report it. Nobody wants to deal with such kind of interruptions. To avoid such frustrating calls, we are here to discuss and educate about lead generation.
What is a Lead?
A lead is a person or consumer who initiates or shows interest in an organization’s product or service in some or the other way. The interest is expressed by sharing contact information, email address, phone number, asking queries on social media, and ample others. A lead is a prospect that creates a revenue-generating relationship with your organization in the forms of accounts and opportunities.Leads are identified from campaigns or ads. Let's find this out with this example below: Suppose, you take an online survey to learn more about how to take care of your new car. For this, you may feed your personal details like phone number, email address etc. Suddenly you get an email from your nearby auto company that is about to host the survey for car maintenance. From the business point of view the details which you have already filled, is collected by the auto companies. As an opening communication, it helps them to personalize your existing problem.
Role of lead generation for Start-Ups
The procedure for generating lead typically falls under the umbrella of advertising. It is a process of attracting and converting strangers and prospects into someone who has initiated some interest in your product or service. Leads are generated from various sources such as digitally via the internet, personal referrals, advertisements, telephone calls, and a lot more. According to a previous study, it has been observed that "89% of respondents cited email as the most-used channel for generating leads, followed by content marketing, search engine, and finally events”.
Due to the less resources, many product based organizations are always looking to transform their products in the quest to stay relevant in this competitive realm. Lead generation services is a process where potential customers are identified. In this process, relationship with the customers is nurture, So that it can be beneficial from both sides. The core functionality of any business is the foundation which enables it to rally with the clouds, but as we know that if the foundation is weak of any building, it may collapse. Thus, when it comes to the work and functionality of an organization, one must be very careful in its generation and evolution. The reputation of any organization is always known for the products and services it delivers.
Any product based firm can produce the best product in the world but without lead generation, it will not be able to attract its potential customers and hence, the amount of success it deserves or desires. Thus, it is advisable for every budding organization to outsource their lead generation operations to a B2B Lead Generation services companies. This provides you with many options to choose a skilled and trained workforce of an organization looking to outsource lead generation services.The specialized companies handles your lead generation operations in a professional way and renders efficient and accurate lead conversion for your organization. This would directly reflect in a positive way on your organization’s revenue.
Any product based organization, who needs to regularly evolve its product and prove its uniqueness must always look to outsource these services to a lead generation service provider, as it will allow them ample time and resources to spend on their research and development department.
How can we Generate Leads?
Now as we have gathered the knowledge of lead generation and its needs, so let us move forward towards the process of generating leads. Here we are providing you some simple and highly cost-effective strategies you can use to generate more qualified leads and clients for your business.
Direct Mail
It is an extremely flexible medium that gives you inaccessible prospects for many purposes, i.e. from selling your product to generate it and follow up inquiries. It helps you to get more business from your current customers and with former customers by keeping in touch with them. With 100% consistence, it allows you every benefit of your product or service over those of your competition. It will help you to reach the right audience with the right offer and the right message because the only thing that counts in your business is how many sales or inquiries your email generates.
Content
The primary intent is not to sell your product or service but to create trust around your potential customers. Content is a great way to guide users and to provide visitors with useful, free information. The more visitor feel delighted with your content, the more traffic moves on your landing page. Content is an “inbound” way of generating leads for any business. It involves creating and distributing educational content about your domain.
Blog
Writing a blog post is, to promote you with an offer to tailor the entire piece to the end goal. The success rate of this method can be observed by the point that you also have come this far reading this blog for your need. Blog and article both have their own writing style. Blog helps in optimizing your content to align with what people are searching for and makes sure that the relevant keywords must be included in your blog.
Advertising
An advertisement should be used in extremely effective ways and in a highly targeted way that can help you to grow in business.
It should be based on target customers’ problems.
It should be focused on the entire thrust of your communication on your prospect’s interests.
It should give enough information and education about the product and its service.
It should be appealing and offer something to grab the attention of the target customers which will get them to respond.
Public Relations (PR) and Publicity
Whatever we read, see, and hear through different sources of media, we start believing or get influenced by it. This is all because with the help of PR. The media are uncontrollable. It shares interesting and more often entertaining information with their viewers or readers. Serving marketplace, PR provides you free coverage about your business on radio, television, magazines, newspapers, websites, etc.
Social Media
Nowadays, millions of people are on different social media platforms. From the swipe up option on Instagram stories to Facebook bio links, social media platforms make it easy to guide your followers to take action. With this, you can also promote your products and service on your social posts.
Internet/E-Commerce
The Internet has now become an essential element for every business communication. To chase every information, people surf the web to find about whatever they need. For this, you probably need a good website that gives you relatable exposure. Here, every product or service based organization website needs to be attractive, informative and easy to navigate so that you get a constant connection with your customer.
Telemarketing
Telemarketing can be used very effectively to grow your business. Due to its flexibility, it works especially well with direct mail because it allows you to find prospects. It is also an effective way to keep in advance and building up your relationship with your customers while making a purchasing decision. It is believed that, this process can increase your sales results by up to twenty times. You can also use telemarketing techniques in your spare time by generating more business. With its immediate feedback, it helps you to find out the perspective of your customers wants or needs, their likes and dislikes, this will be helping you to qualify them.
