Why Digital Marketing is Important to Grow your Online Businesses

You have heard the term digital more often in recent years? A few decades back, no one has ever imagined about Digital Marketing. You might be sitting with your family, enjoying the Sunny-Sunday in Los Angeles, holding hamburger besides the swimming pool, and talking about the last-night football game. That 70’s era was totally unaware of this digital world in which we are living today. Those gatherings have been already lessened due to the high use of social media. Those warm hugs with your Grand-Nani have been replaced by virtual hello over Skype! According to a new study, Americans are spending over 11 hours each day using electronic devices. ‘But there are only 24 hours in a day? exactly I was also thinking the same when I read it first’. This might scare you, but we are so close to spending every waking hour and minutes on electronic devices. Digital marketing is more powerful and impactful than ever before. Without digital marketing efforts, it is impossible to imagine reaching out anyone.

Saga of Digital Marketing

The word ‘digital’ was unimportant until 1930’s and early 40’s when the work of mathematicians and engineers led to the development of a new type of computing machine. It was different from earlier analogue devices, which used a continuous quantity (such as voltage) to compute the desired quantitative figure by analogy. These new machines functioned upon data that was represented as a sequence of discrete digits which comprised as digital signals. Digital marketing’s development is inseparable from technology development. In 1971, Ray Tomlinson sent the very first email and his technology set the platform which enabled people to send and receive files through different electronics machines.

Digital Marketing vs Traditional Marketing

Digital Marketing is the marketing of products or services using digital technologies, including mobile phones, display advertising, and any other digital medium by promoting them on internet domains relevant to your business. Due to the huge competition, it is the most strenuous task to be noticed by the customers. Thus, internet marketing has become the most eminent factor in the success of any business. Traditional Marketing signifies to any type of promotion, advertising or campaign that has been in use by organizations for years, and that has a proven growth rate. Methods of traditional marketing can contain; print advertisements, billboards, flyers or pamphlets, TV, newspaper, radio, etc. The reaching capacity of digital marketing services is better than traditional marketing services. But today, global organizations and popular brands are advertising by taking help from both platforms; Digital marketing and Traditional Marketing.

Types of Digital Marketing Services

Emergence of Online Marketing

The Outsourcing history of services to India is not new. It started in the 17th century when manufacturers started shifting the manufacturing of goods to countries with cheaper labor during the Industrial Revolution. Britisher also used this method extensively and performs many orthodox outsourcing methods ( including overseas labor-shifting from Asia) to carry out their tasks. Though digital marketing services started in the 1970’s, it was the early 90’s which saw the emergence of outsourcing services to India. First, some global airlines started outsourcing their back-office business to India and then followed by IT Organizations. With the increasing facility of modified workstations and better Internet speed; digital marketing outsourcing services started to flourish in India. Currently, we are working as the biggest outsourcing provider across the entire globe. With the increase of digital platforms, the needs of digital marketing services have been proliferated well.

Benefits of Outsourced Digital Marketing

Interaction with targeted audience

Digital marketing services are the most reliable source for targeting your audience. Many E-commerce companies are using this abundant technique for achieving the progress curve. You must be familiar with this trick too! Have you ever tried to buy clothes online? If yes, you must be seeing some familiar products from available options while revisiting the website.Digital marketing outsourcing companies have mastered their art in doing so, they can easily personalize the pattern according to your needs.

Strategize with the valuable data and analytics

Availing your services to a online marketing outsourcing services  not only help to deliver the valuable data and analysis but also it help you with their global strategic approaches. Digital marketing outsourcing have recognized itself as an expert in market-research. These Digital marketing outsourcing service providers keep themselves updated with global trends. For achieving such brisk growth rate, one should granulate its digital marketing services with impeccable analytics.

Content Performance and Lead Generation

This is the most pretentious way to attract your customers and to engender new leads. Digital marketing have proven themselves as exceptionally well in content performance. Outsoured online marketing companies are way too smart in terms of conveying the content on their websites. Have you noticed the creative writing on Internet websites? They keep on showing the content which attracts the eyes via using special fonts, calligraphy, italics character and bold fonts. This trend facilitates many organizations and they keep on taking content services from these outstanding digital marketing outsourcing services companies.

More Cost-Effective Than Traditional Marketing

Hey, do you remember the Nike-Air Jordan collaboration? You must have seen that Air Jordan advertisement in which famous NBA star Michael Jordan is shooting a powerful classy dunk. That brand endorsement deal happened 35 years ago, which not only provides Nike; a bigger brand name and reputation but also provided bigger wings to Air-Jordan’s Jumplogo. But, have you any idea how much did it cost Nike? Well, you might be guessing wrong. According to the Forbes estimation: $480 million was the Jordan’s Nike earnings in the time period of 2002-2012. Well, Spending over $44 million dollars per year is quite an expensive service in comparison to digital marketing. Digital marketing outsourcing services ensure quality and with cost-saving cost.

Broad and Global Reach

Mainly, digital marketing companies are connected on a global scale with Multi-National Companies. Due to their working experience from different countries, they have been exposed to various diversities. That’s why digital marketing outsourcing firms  have learned the traditions and cultures of many countries which makes them powerful worldwide reacher. While keeping the festive seasons in mind, they can easily time your sales through online marketing. These outsourced online marketing services have this inclination to gather other customers. Adoption of multilingual culture is always a great tool for being superior.

Conclusion

After going through the detailed illustration, you must be wondering about the consequences of outsourcing digital marketing services while looking over the advertisement running on your television. But after reading about the benefits it must be clear to you that the digital marketing services stand in the winning court. Digital marketing services have been remarkable in this high-tech world. SSR TECHVISION is assisting many U.S clients from a long time. We have a large dedicated workforce of IT specialists and Digital marketing experts who can easily enhance your digital marketing services.